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Born and raised in the rough Marcy Projects of Brooklyn, NY, Jay-Z underwent some tough times after his father left his mother before the young rapper was even a teen. Known as "Jazzy" in his neighborhood, he soon shortened his nickname to Jay-Z and did all he could to break into the rap game. As he vividly discusses in his lyrics, Jay-Z also became a street hustler around this time, doing what needed to be done to make money. For a while, he ran around with Jaz-O, aka Big Jaz, a small-time New York rapper with a record deal but few sales. From Jaz he learned how to navigate through the rap industry and what moves to make. He also participated in the group Original Flavor for a short time.

Jay-Z subsequently decided to make an untraditional decision and start his own label rather than sign with an established label like Jaz had done. Together with friends Damon Dash and Kareem "Biggs" Burke, he created Roc-a-Fella Records, a risky strategy for cutting out the middleman and making money for himself. Once he found a reputable distributor, Priority Records (and then later Def Jam), Jay-Z finally had everything in place, including a debut album, Reasonable Doubt (1996). He eventually become the reigning rapper of New York City and, in turn, a major-label executive following his short-lived retirement from music-making. In the wake of his 1996 debut, Reasonable Doubt, Jay-Z's albums sold millions upon millions with each release, and his endless parade of hits made him omnipresent on urban radio and video television.